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An Effective Home Listing Can Get Your Place Sold


Written By: Jaymi Naciri
Monday, January 20, 2020

You may not have thought much about your real estate listing, but its a critical piece of the home-selling pie. Getting it wrong may not necessarily cost you a sale if your home is well-priced, located in a hot area, and you have great listing photos. But it could help you attract the right buyers if done well.

If youre working with a good, experienced real estate agent, they are probably already following these tips and, if not, it might be time for another agent. Which brings us to our first tip:

Listen to your real estate agent

There are numerous applications for this, but, the most important oneand one that has the biggest potential to attract or repel potential buyersis your listing price. Its common practice for sellers to disagree on the price of their home. No one want to sell for less than they think their home is worth or what they think they can get.nbsp;

Trusting in your agents pricing strategy is important. Dont be surprised if the recommended price comes back with a 9 in it. There is a psychology to this.nbsp;

When cruising the aisles at the grocery store, ever notice how many prices end in 99s? Thats no accident. This strategy is callednbsp;charm pricingnbsp;and >

nbsp;The other reason is more practical. If your buyer has to stay under 450,000 for their home purchase, your place will show up in their search.

Watch your words

Cozy means small. Assume your buyeror your buyers agenthas looked at the square footage. You dont need to remind them your house is the size of a shoebox. Charming could means lots of thingsin need of updates, probably not done to the buyers taste, or, the kiss of death, interesting. A term like great potential will likely make the buyer think a deal can be had because the home is in need of a serious makeover.

Carefully choose which features to mention

Some could be more valuable than others. Mentioning certain home featuresnbsp;like professional appliances, wine cellar, steam shower and waterfall countertop can boost sales prices from 24 to 34, saidnbsp;SFGate.

Think about the area

It may turn out that your buyer is hyperlocal, but many experts advise that sellers focus on out-of-area prospects. Even a buyer from 10 minutes away many not be aware that there are 12 community parks, 20 miles of trails, and four museums in the area.nbsp;

Be creative

Especially if youre in a market with a lot of listings in your price range, its important for your listing to stand out. Look at typical real estate ads and you will notice they tend to be similar and boring, said SFGate. How would you react if you read an ad among 24 others that is in capital letters and says, ARE YOU KIDDING ME?? 12 Acres of Wooded Land for HOW MUCH? If you were looking for raw land, would you click on it?nbsp;

Write an effective headline

Your house has to make a great first impression to attract buyers, and so does your listing. This isnt a time to be boring.

Check for errors

Every couple weeks or so we see a listing with a glaring error in the price of a home for sale such as one that makes a 300,000 home look like its listed for 3,000 or even 3,000,000. And thats not the only easy mistake to make.nbsp;

For example, if your house is listed on Polar Lane when it is actually on Poplar, your place may never be found, even if it is turnkey and well priced, said thenbsp;Los Angeles Times. The same holds true if the school district is incorrect, the ZIP Code is wrong, the number of bedrooms is misstated or the map coordinates are inaccurate.nbsp;



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